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11-20 EMPLOYEES
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Specialist
[About us] ABCD is your Content Marketing & Performance PR Agency from Berlin. At ABCD, we understand the science of building a reputation for your brand. We understand how vital organic reach through content marketing and press exposure is in gaining online traction, and our team boasts a proven track record of obtaining targeted coverage in the world’s most influential media outlets. We love data-driven content campaigns and creative approaches to bring your brand to the masses.
Unsere Kundenfälle
1 Projekte, realisiert von ABCD Agency
SumUp - Small Business Index 2019
Aufgabe
SumUp wanted to increase their visibility across the UK, DACH, and Italian markets with a campaign that positions them as experts in the field of small businesses and micropayments. SumUp had two additional objectives: a) secure coverage in B2B media outlets and c) create a campaign that produced useful insights for their sales team.
Lösung
We created the Small Business Index 2019 to uncover the status quo of small businesses across Europe. The study analysed the 100 most populous cities across the continent and ranked them according to an average of 4 categories: the type of small business; the density of small businesses; real estate factors; and external support.
Ergebnis
The campaign secured 132 clippings. In addition to online circulation, the campaign also secured 12 print articles, Furthermore, 50% of all clippings were from B2B media outlets. Lastly, the study is now used by SumUp’s sales team to acquire new leads.
Unsere Kunden, sie vertrauen uns
Airbnb
seit 2018
Studie über die LGBTQ-freundlichsten Städte der Welt. -> https://press.airbnb.com/de/airbnb-praesentiert-die-lgbtq-freundlichsten-staedte-fuer-die-diesjaehrigen-pride-festivals/
Zalando
seit 2017
The World's Most Elegant Cities -> https://www.zalando.co.uk/worlds-most-elegant-cities/
SumUp
seit 2019
Small Business Index -> https://sumup.com/small-business-index-2019/
derma.plus
seit 2017
Skin Cancer Index -> https://derma.plus/en/skin-cancer-index-2018/
ZipJet
seit 2017
Dirty City Index -> https://www.zipjet.co.uk/dirty-cities-index
Nestpick
seit 2016
Millennial City Ranking (and more) -> https://www.nestpick.com/millennial-city-ranking-2018/
Homeday
seit 2017
Best Cities for Families -> https://www.homeday.de/en/family-index-international/
Industry Experience
Contact
Kontaktdaten von ABCD Agency
Kontaktieren Sie uns gerne per E-Mail oder über unsere sozialen Netzwerke. Unser Team steht Ihnen jederzeit zur Verfügung, um Ihre Fragen zu beantworten und Ihnen weiterzuhelfen. Wir freuen uns auf Ihre Nachricht und darauf, Ihnen bestmöglich zu unterstützen.
