elbdudler

iglo #Fischfreitag

Aufgabe

iglo’s mission was to revitalise “Fish Friday” and become the main brand associated with this day. It also wanted to extend the positive attributes and awareness of Käpt’n iglo’s fish fingers to its other fish selections. To achieve this, it needed to get the attention of a wide audience. iglo kicked off with a 12-week integrated campaign for Fish Friday on Facebook and several other media channels, including TV and point of sale.