mimosa agency

Influencer scouting for DACH campaign

Aufgabe

Veuve Clicquot Ponsardin is one of the most renowned French champagne houses. It was founded in 1772 and largely contributed to making champagne a favored drink among Europe’s nobility. It is part of the Louis Vuitton Moët Hennessy group and is distributed internationally. Looking to increase the number of influencers they collaborate with in Germany and Austria, the brand commissioned us to select 60 Germany-based and 60 Austrian-based influencers across wine & spirits, design, fashion, travel verticals and more.

Lösung

Influencer casting - German market Influencer casting - Austrian market

Rebranding, web design and migration for civil engineering studio

Aufgabe

ICA Inversiones is a civil engineering studio specialized in geotechnics. They hired us to develop a brand and institutional web re-design to showcase the quality, usability, and efficiency of their soil-stabilization systems. They aimed to reassure their competitive position as a high-end provider versus newcomers wanting to compete on price.

Lösung

We developed a two-color brand update inspired on materials, referencing the jet-black appearance of the high-density polyethylene geo-grids, asphalt, and concrete they use in their construction solutions. The premium digital experience of the new brand was enhanced by a content marketing strategy that focused on showcasing flagship projects as evergreen content. We developed multiple videos and re-formatted them to be sent natively on messaging apps like WhatsApp to show the ease of applications and cost reduction capabilities to client prospects.

Ergebnis

Since the implementation of the project, the client has experienced an increase of interest, better qualified leads and an overall improvement in sales velocity.

Social Media management and moderation - Paco Rabanne + Jean Paul Gaultier

Aufgabe

Paco Rabanne 1 MILLION & Lady MILLION are Paco Rabanne’s flagship products among Puig's fragrance roster. Their Facebook page currently counts over 1.2 million fans. Jean Paul Gaultier Aside from being an iconic fashion designer, Jean Paul Gaultier licenses a line of perfumes in collaboration with Puig company, including his flagship fragrances Le Mâle and Classique. His Facebook page has over 900,000 fans.

Lösung

Since 2013, we have run their German-speaking Facebook pages, moderate their live shows, and keep track of the back end of their communications with their audience in German. In contract under another agency.

Ergebnis

Keeping 2M + followers happy and engaged

Project Management and Book Design for Berlin Blockchain Company

Aufgabe

Fractal builds user-centric and compliant identity and payment solutions for the decentralized web. It also supports open source blockchain projects to fund the future ecosystem using an initial token launch. Fractal plays a major role in moving ICOs out of the regulatory grey area and helps make the ICO investment process frictionless. Around the Block is a community effort lead by Fractal Launchpad GmbH. For its first edition, it aims to bring together the most interesting voices in the Blockchain and emerging technology space in Europe. It covers the European Blockchain landscape in detail, specially regarding token economics, compliance, investment and legal representation, and a fresh perspective on how to launch your own token. They trusted mimosa agency with producing the first physical edition of the magazine.

Lösung

We developed the book content framework using the contributed pieces, designed the book layout in coordination with the team and editors, and took over the deadlines, sourcing, and printing processes to deliver a completely finished 750-copy set of books within 14 days.

Ergebnis

The client was extremely satisfied and the book was shown in a prestigious local convention.

Content Marketing and Brand guidelines

Aufgabe

Animal Ventures is a blockchain consultancy and startup studio. They operate in the US, Europe and Latin America making Blockchain technology more accessible via education and acceleration programs.

Lösung

We provided Animal Ventures with a content and social media management strategy that used their community's knowledge, their expertise sharing information and consulting, and their friendly brand to make this new technologies clear and attractive to a wider audience online and offline.

Ergebnis

Increase in traffic, engagement, readership and business leads.