Rubarb Digital

Website Development, Video and Marketing Kit for Stanco Group

Aufgabe

Development and implementation of a complex promotion strategy of Stanco Group equipment in the CIS countries and Europe, to attract the attention of potential customers to the product within the minimum period of time.

Lösung

INITIAL ANALYSIS The target audience is the B2B market, executives, top managers, technologists at large manufacturing companies. STAGE 01. Updating the company's website LANDING PAGE TASK Attract foreign customers using English-language website, highly effectively promote a line of volumetric-piston dispensers on its pages. IMPLEMENTATION - developed a modern, informative landing with a user-friendly functionality/ - created a concise stylish design, corresponding to the corporate style of the customer - implemented adaptive layout for all types of devices, integration with CMS WordPress STAGE 02. Creating video VIDEO INFOGRAPHICS Using video infographics in the "character animation" style, we revealed the benefits of cooperation with Stanco in the accessible and clear manner. Video describes the pain points of potential customers and focuses on the solutions that the company offers.3D VIDEO TASK Reveal the obvious advantages of the automated equipment by Stanco in comparison with manual dosing equipment. IMPLEMENTATION Using 3D-modeling, we have clearly demonstrated the advantages of the smart filling system, the principles of its operation, as well as the well-designed viewer's view of the universality of its application. STAGE 03. Creating a marketing kit for sales. Used: - at exhibitions, business meetings and conferences - for goods and services presentation - to familiarize the client with the company

Ergebnis

In the process of close interaction with the client and in-depth marketing analysis of the niche, we managed to develop an effective strategy of integrated promotion of the company and successfully implement it. The number of applications from the online medium increased by 34%. After company's digitalization, Stanco Group has already received over 1 million in revenue, and sales volumes continue to grow.