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2-5 MITARBEITER
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Spezialist
[Über Uns] Our process feeds from research and two decades of experience, our engagement with our client is founded on honesty, respect, curiosity and clear non-jargon language, our results are based on a close relationship with our clients. We respect the particularities of every project and adjust our methodologies to each challenge ahead. Our clients consider their brand as one of their integral assets. In order to align products, services, employees, marketing, environments and the brand with each other we engage in a deep partnership with the client. In stakeholder workshops we develop a basis for a relevant brand strategy. This process help us to understand how the organisations function and help our clients to get a clear picture of the challenges and potentials.
Unsere Kundenfälle
1 Projekte, realisiert von MOR Design
Byke - Sharing can be so beautiful
Aufgabe
The Byke brand has been concepted and executed from scratch. In this process we were in charge of everything from brand & communication strategy, naming, product detailing and marketing. In a highly competitive market we distilled a new brand, that clearly positioned itself apart from the other players as more sophisticated, trustworthy and inclusive.
Lösung
MOR Design created a branding scheme that takes it's inspiration from the visual language public transport, combining it with an approchable, simple and bold visual communication strategy. The brand showed it's quality when we started appliying to various channels and across different products. The versatility and strentgh of the basic brand assets made implementing and further innovation a piece of cake.
Ergebnis
In a highly competitive market Byke today is outperforming it's competiters from a brand perspective addressing exactly the concerns that city councils and new users have had from the beginning of the mobility sharing trend in Europe.
Branchenerfahrung
Kontakt
Kontaktdaten von MOR Design
Senefelderstraße 28, 10437 Berlin
Kontaktieren Sie uns gerne per E-Mail oder über unsere sozialen Netzwerke. Unser Team steht Ihnen jederzeit zur Verfügung, um Ihre Fragen zu beantworten und Ihnen weiterzuhelfen. Wir freuen uns auf Ihre Nachricht und darauf, Ihnen bestmöglich zu unterstützen.