ON ANY GIVEN MONDAY

Brand Repositioning, Strategy Far more than earthy red! OAGM was hired to reposition the company Globetrotter and to develop its brand strategy for the brand relaunch. The working process couldn't have been more exciting! And today: Globetrotter can be found with a new identity, cloaked in an earthy red. A change which rose from the inside, while still keeping its origins. With this relaunch, a new benchmark for the Outdoor scene has been defined. More: https://www.onanygivenmonday.com/globetrotter

E-Commerce, Online Marketing An independent analysis not only helps companies that run their own e-commerce realize higher market potential, but also paves the way for sustainable success. Munich-based premium dog-food producer Terra Canis hired OAGM as strategic consultants for e-commerce and online marketing – a process we named “Orchestrated Growth. Details: https://www.onanygivenmonday.com/terra-canis

Art Direction, Branding, Website OAGM founded TUESDAYSubmarine as part of a strategy to help clients meet the challenges of the rapidly changing business world with confidence. To minimize overwhelm and frustration for clients, TUESDAYSubmarine experts answer client questions directly in the following areas: strategic marketing, digital and non-digital marketing, e-business, and business and management consulting. More: https://www.onanygivenmonday.com/tuesdaysubmarine

Marketing Strategy, Tone of Voice While Corporate Design creates a unified visual interface for a brand, tone of voice identity (Corporate Language) puts another unique stamp on an integrated brand identity. When Berlin-based Outdoor-Lifestyle brands finkid and finside hired OAGM to build an integrated market-postioning plan, we also created a unique tone of voice strategy for them. We wanted to bring both brands together progressively and improve their brand communication. Their identity-based tone of voice gave finkid & finside additional tools to succeed through innovation. More: https://www.onanygivenmonday.com/finkid

Art Direction, Branding, Webstore OAGM created a holistic brand identity for PueoKea Farms, a family-run farm on Maui. The purpose was to visually communicate what the owner cares deeply about: people, produce and the place. More: https://www.onanygivenmonday.com/pueokea-farms

Art Direction, Branding, Interior OAGM set out to create a CoWorking and collaboration space for RUA 37 that blends the aesthetics, atmosphere, and hospitality of a boutique hotel with the high-end utilities and benefits of an established office in beautiful upcountry Maui. More: https://www.onanygivenmonday.com/rua-37

Art Direction, Branding QUANTUM is a unified artificial intelligence-powered brand analytics platform for better decision making and higher ROI. Quantum moves brands beyond marketing mix modeling and multi-touch attribution to understand the "why" behind the "what" with 1- predictive drivers of results. It's a real-time, data-driven GPS to help brands navigate through the marketing landscape and accelerate growth. https://www.onanygivenmonday.com/quantum

OAGM was asked to assist Aloha in Action with their web presence. The goal of this project is to create a cohesive brand experience (both digital and non-digital) for AiA that was attractive and recognizable, while staying relatively simple and easy to populate/update. More: https://www.onanygivenmonday.com/website-aloha-in-action

Brand Positioning, Strategy OAGM was approached to develop the brand positioning for the new trademark and private label brand by Globetrotter. The trademark is passing through an exciting first years. Between 2013 and today, Globetrotter not only experienced changes regarding the owners´ structure, but also the corporate brand has been repositioned. OAGM has also been in charge for the latter. Since the beginning of March, FRILUFTS is available at all Globetrotter stationary stores and at the online store. Globetrotter´s customers are looking at a great product and Julius Geis, Founder & CEO is looking back for us on a great collaboration. More: https://www.onanygivenmonday.com/frilufts

Brand Repositioning, Strategy OAGM set out to reposition the clothing brand elkline based on a fundamental insight: Positioning a brand means being loyal to your core beliefs and making it shine through strong branding concepts. More: https://www.onanygivenmonday.com/elkline-strategy