Serious Business

Amnesty International Campaign

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Increase the public’s awareness, emotionally engage them to take action and collect 50.000 signatures for all cases. As part of Amnesty International's Global Write 4 Rights Campaign we developed a unique concept and campaign to collect signatures for 10 cases of human rights violations with the goal of increasing the public’s awareness of the campaign, emotionally invest them to take action and give their signature.

Lösung

#LIGHT UP THE DARK A campaign to keep the flame alive by giving your signature. Featuring a 5-day interactive installation on the most iconic landmark in Reykjavik, transforming Hallgrímskirkja into a huge candle of hope that could be kept alive with signatures and would otherwise die out. Each action was rewarded with a personal thank you note in the projection. Visitors could thereby experience the direct impact of their signatures. The campaign was then rolled out into the digital landscape in the following 30 days driving people to take action on a landing page where they could also keep a digital flame alive with their signatures.

Ergebnis

DIGITAL CAMPAIGN The campaign’s innovative and modern approach was based on the interaction of a physical live event with digital marketing tactics. Our aim was to create a live event as never seen before to gain a great amount of earned media. An interactive installation on this scale was new to Iceland and resulted in a great amount of media attention generated through traditional PR work and supported by the fact that two thirds of the population live in the Reykjavik region. The attention created through the media was then used to activate the Icelandic public on Facebook and lead them to a campaign landing page where they could take action by signing the 10 cases. The main objective of the digital campaign was to collect a significant amount of signatures, which proved to be successful as nearly 60% of them came through the website. We activated the Icelandic public through an online campaign to light up the dark on the campaign landing page where the largest amount of signatures was collected from resulting in the most successful campaign in Iceland ever with 95.000 signatures and a 50% increase of overall signatures as well as a 6x increase of public signatures compared to the previous year (2016). Strong awareness by reaching the entire Icelandic population through multiple media channels (TV, Radio, Newspaper, Online Media). Most notably the live evening news in both public TV stations and the front cover of largest circulating newspaper Frettabladid.

Reykjavik Fashion Festival Re-Branding

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Develop a new brand & direction for Reykjavik Fashion Festival to connect to Icelandic Fashion Designers and create a unique brand to draw international attention.

Lösung

The concept behind the visual language of Reykjavik Fashion Festival was designed to represent the uniqueness of Iceland. The climate, the environment, the heritage and every feature that makes Iceland, different by nature. Three different values that guided us through the visual process • Different By Nature • Consciousness meets creativity • Connecting Iceland to the world By celebrating one of Iceland’s natural elements with each edition of Reykjavik Fashion Festival the concept creates awareness for conscious decision making while naturally differentiating itself from all other festivals out there. The 2017 edition, the seventh of its kind, was dedicated to one of the nature’s strongest forces, Rok – the stormy wind, which is always present in this small Nordic country. A force that reminds us where we come from and what it is that we want to leave behind for the future generations.

Ergebnis

VISUAL LANGUAGE The visual language uses different elements that help to bring the identity of the festival to life by transforming natural elements into graphics. In the workshops, we had defined four values that would guide us in this design process: different, dynamic, timeless and genderless. RFF LOGOTYPE The logo was created to be dynamic and adapt to the many different touchpoints where it can be used. The logo is designed based on four values we defined. WIND ARROWS The system of arrows serve as a guiding element. The arrows help give a sense of direction and movement that resembles the wind. WIND VISUALISATION In order to imitate the strength and continuous movement of the wind, we use a particle simulation which hightlights the constant change.

Condé Nast Digital Product Development

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Undergoing changes in the print market have pushed Condé Nast to explore new business opportunities in a digital environment which set the foundation for this project. We were tasked to develop new concepts and business models for a new premium lifestyle brand of Condé Nast that drives future digital revenues. Leading us to 3 prototypes of digital products to tap into new markets and audiences.

B&O PLAY Digital Brandbook

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Create a digital online brandbook for B&O PLAY that combines inspiration and functionality.

Lösung

We created a concept that offers two paths of exploring the brand. The first storyline of the brandbook contains an interactive website which invites users to an audiovisual experience by scrolling through the brand story of B&O PLAY. The second part leads to the more functional tools & guidelines which are shown in an interactive way that invite the users to explore the otherwise often dry and static brand guidelines.

Ergebnis

PRODUCT CHARACTERISTICS Inspired by strong product characteristics — Iconic geometric shapes, simple & intuitive, flexibility, honest use of materials and fashionable — We explored different ways to incorporate these into interface elements. HERITAGE With a strong heritage from the 90-year-old mother brand Bang & Olufsen in ‘Engineering Excellence’ and ‘Design Excellence’, B&O PLAY, it was important for us to use the history of the brand as an inspiration while highlighting the message to serve a new and younger global audience. STORYTELLING With a strong brand promise “Make beautiful music” we played around with the aspect of B&O PLAY being in the business of giving people goosebumps and in combination with their brand manifesto, we created a storyline that enables users to experience the brand within the scroll of a page.

Omneva Group Branding

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Bringing together 4 different software companies in a new and unified group brand to form a european market player was the key challenge in our project with the BID Equity Group. From developing a brand strategy, trademarking a name, developing a complete corporate identity for the omneva brand to developing the new brand architecture in regards to the existing brands.

Lösung

With a long-standing expertise and specialized products in the social care market, the differentiating factor to the competition was the specialization as a diverse group of social care experts. Building the brand strategy and identity on this unique selling point meant to communicate the specialized and adaptable personality through organic fluid forms. By using these soft forms, the human touch was highlighted as a key characteristic while creating a feeling of dynamic through the adaptable shapes and by adding moving elements into the identity.

Ergebnis

Together with key stakeholders we developed a co-branding architecture that allowed for the existing brands to keep their well-known and established brand names in the markets while creating an coherent identity system that enables a recognizability for the group brand and each of it's a sub brands.

akzente Re-Branding and Website

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Develop a new website and visual concept that communicates the value akzente creates for its clients while making use of the vast content and experience they have generated over many years.

Lösung

MAIN INSIGHT Interviewing key stakeholders of akzente and dozens of customers around Germany we learned: • Many customers were describing their collaborative experience as a journey with a reliable partner • The value that akzente provides with it's vast experience was often described as guidance ACTION The simplest expression of giving a direction and visualizing a journey is a line which we are using as our key visual element through: • Images that have a clear perspective that guide the eye • One or more lines that emphasize direction • A circle that visualizes the destination or stopover during a journey

Ergebnis

ICONOGRAPHY Akzente works with clients from a variety of different industries. To graphically display these we designed specific icons which follow the same design concept that is part of the guiding line. PHOTOGRAPHY The choice of images supports the concept of providing guidance. All images have a clear direction towards a vanishing point. This metaphorically guides the eye of the viewer towards a clear point in the image.

blik Branding and Website

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Develop a new visual language for blik that would represent and illustrate its technology and a new website to enable customers a quick understanding of their technology and optimizing the conversion of booking a demo.

Lösung

INSIGHT From key stakeholders of blik we learned: • blik needed to get across how its product is different to the competition, by: 1. Focussing more on tracking within the whole logistics process rather than providing exact position. 2. Using different technology with purpose-built radio frequency receivers in contrast to common technologies such as Barcode, Bluetooth, GPS or RFID which all have its flaws. ACTION Illustrating blik's tracking process in an easy to grasp way and highlighting the steps • Showcasing the way the technology works on a top level scheme • Unique pages with clear messaging tailored to blik's 3 different audience personas

Ergebnis

ICONOGRAPHY We used an isometric style to design icons in a consistent way for blik and highlight a modern technology aspect. The diagonal lines and yellow highlights are the key elements applied to the visual language.

Plantura Packaging Design and Illustration

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Create a unique and distinct visual language for the packaging design that clearly makes Plantura stand out as organic fertilizer from its competitors while addressing a new audience through online sales.

Lösung

During our analysis of competitors we realized that the vast majority of fertilizers on the market are being sold through oversaturated product photography and a focus on the final result which is a tasty vegetable, blooming flower or lush grass. To highlight the organic aspect of Planturas fertilizer we wanted to break with the typical design concept and focus on the organic aspect. Therefore we created a concept that focuses on the strength that lies within the earth, the environment where the fertilizer unfolds its power.

Ergebnis

The concept of the strength that lies in the earth is not only communicated through the visual language but also through the copywriting on the box. It was our aim to minimize the amount of information and text on the front side of the box as much as possible compared to the often overloaded amount of information we had seen from competitors. On top of that we added small humorous and surprising elements such as a happy earth worm on the bottom side. LOGO The Plantura logo concept combines nature elements such as leaves, hills and landscape integrated with the “P” to create a unique and recognizable symbol. The Plantura logo system is flexible for different uses and needs. An outlined version of the logo is used primarily on web and communication. A filled logo version is used for packaging designs where it needs to be integrated with the packaging lock-up and color-code. VISUAL LANGUAGE Implementing the concept visually lead us to create illustrations made in watercolor to create an organic look opposing to the widespread use of oversaturated imagery. Furthermore we decided to not only focus the image on the vegetable itself but to show the soil and the roots as the organic source of life below the ground.

Girls Globe Re-Branding & Platform

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Develop a new website and a redesign of the Brand Girls’ Globe to reach new audiences and brings the voices of feminism to more people. Girls’ Globe offers a platform to educate and inspire people to take action on issues related to human rights, social justice and gender equality through creative communications, driven by the connected voices of girls and women worldwide.

Lösung

To convey a global and bright feeling with the new Girls Globe Identity and to guide users through all the content of the platform we started exploring a variety of different design elements. Exploring the multicultural context of the brand leads us to seek inspiration all around the world. Through our prototyping, we created an iconography style, patterns as visual elements, redesigned the logo and defined the colour palette.

Ergebnis

After we had defined the content and website structure, designed visual elements that guide users through all content we built the new Girls Globe platform and backend that allows bloggers around the globe to publish their stories. We also collaborated in creating a few illustrations specifically for the launch of the new brand. LOGO REDESIGN We worked on a redesign of the Girls Globe logo to create a more dynamic feeling with more depth and a friendly, human approach. We also created an animated version of the logo for digital environments. COLORS The colors of Girls Globe perfectly reflect the brand: bright, optimistic and diverse. Functionally the color palette was designed to guide through the different sections of the online content. ICONS The icons introduce use a hand-drawn illustration style and serve as a guiding element for the different content categories on the website. As Girls Globe is collaborating with illustrators around the world we prototyped different hand-drawn styles that would universally connect with the styles of different illustrators. PATTERNS We explored many different patterns of various cultures to create a visual element that represents the multiculturality of the Girls Globe brand. The pattern is used as a background for images on the website to create stronger recognizability with the categories.

Capmo Website

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Capmo had previously gone through a re-branding process when we started the project. Despite the new logo no visual language had been defined. So the challenge was to create a new design language that would inspire an industry with a huge potential for improvement to leave behind outdated processes and become more digital. Ultimately the project goal was to create a recognizable and intuitive experience that would attract construction managers to use a digital project management software for their construction projects.

Lösung

We went to construction sites to interview and observe construction managers. By understanding their needs and fears of adopting a new tool we were able to pinpoint the foundation for the communication through the new website. For one part it was key to maintain a simple visual language that would intuitively guide non-digital users without overwhelming them. On the other hand we wanted to communicate that Capmo is on the side of the customer and together we are building a digital future for process on construction site. This sense of involvement and collaboration showed a strong engagement among the users who like to fell involved. This involvement was also an essential part of our UX process where we worked closely with the customers for user testing to improve the experience and conversion of the website structure.

Ergebnis

We delivered a complete website from design to photography and image videos to the actual implementation. Using Wordpress and Elementor we were able to build a flexible website that was perfectly adapted to the customer needs of working with content and optimizing conversion through A/B testing. The result has helped Capmo take a step forward towards their big growth goals in 2020.